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Core Concepts

đź’» How data is obtained and analyzed

đź“š Data and Sources

Endgame combines your business knowledge, particularly data contained in emails, call recordings, notes, and internal conversations with everything that is publicly available on the internet. We are currently CRM-first: we focus on the accounts in your CRM and no others, because we believe those are the ones you actually care about.

An equally important data source is contained in Endgame’s Logic.

Details of each integration can be found in the Integrations section here.

🧩 Logic

Endgame researches every person and account in your book through your sales strategy and process. We do this by capturing your strategy and process, in natural language, into our rules and templates.

Rules

Think of rules as the concepts you would onboard a new sales rep or account manager into. Are you a MEDDIC or BANT shop? What does command of the message mean for your org? Which products do you sell, how do you position them, and how do you cross-sell them? Who are your competitors and how do you differentiate?

Templates

Certain activities within sales and account teams are driven by consistent data points. For example, you may require all active Opportunities to have MEDDPICC filled out, or you might expect every rep on your team to have an account plan with a stakeholder map, action plan, and one-page business case written for each key account. Your CRO may expect a particular format of briefing for meeting preparation. Endgame’s templates allow you to define structured documents that are dynamically written using AI, informed by all data sources, so that every account has all required documents available at all times.

⚖️ Claims

Endgame has developed a system for showing our work. Every statement made by Endgame (i.e. when answering a Chat question from you, or making a statement in an Artifact or Board), is run through a system that the statement and all the sources behind it for quality and accuracy. Our goal is to ensure all data in Endgame is easily inspectable, so you understand how we came to the conclusions we did in any given interaction.

💼 Interacting with Endgame

💬 Chat

The simplest way to get answers from Endgame is by querying Endgame via Chat, just like how you might ask questions of ChatGPT or Perplexity. You can chat with Endgame account by account (including the stakeholders related to that account) directly from the account detail page. Chatting with Endgame about multiple accounts is coming soon! More about Chat can be found here.

📄 Artifacts

As noted above, templates power structured documents such as account plans, meeting prep briefs, deal reviews, and more. We call these documents Artifacts. You can directly edit an Artifact; you can also use Endgame’s composer to edit an Artifact for you (similar to how you might ask Notion or Gemini to change the content, tone, etc of a paragraph or entire document). You can comment your team in and share an Artifact internally and externally.

📊 Boards (coming soon!)

Boards are ways to ask Endgame about multiple accounts at the same time. A very simple example might be seeing Endgame’s answers to MEDDPICC for all your opportunities in a table.